Customer Bucket

Chapter 2. The Customer Bucket


We know our primary and supporting customers. We segment our customers to more effectively meet their unique needs. We listen to our customers. We are zealots for researching and understanding our markets.


WORKSHEET #2.1: "Local Church Simplified Segmenting Chart - Who is God calling you to reach and serve?" (Figure 2.1 from Chapter 2) Download.

SURVEY YOUR CUSTOMERS.  For practice (and fun), create an internal online survey for your team. You'll be surprised how easy it is to listen to your customers.  "Feedback is the breakfast of champions!" Visit Survey Monkey.

READ.  Order these books from Amazon--and delegate your reading to your team members and others.

For a complete list of books from this bucket, visit the Book Bucket and download List #1 (with books reviewed through Dec. 31, 2018). 


[  ] Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide, by John Jantsch (Issue No. 99, 8/4/2008) "Top-10 Book" in 2008 - Read the review.